Heart kakaririn ang pagnenegosyo para makatulong sa walang trabaho: Hindi ito kaplastikan, I’m really like that
Heart Evangelista
WALA raw halong kaplastikan, talagang nagdesisyon si Heart Evangelista na magtayo ng sarili niyang business para makatulong sa mga nangangailangan.
Kinakarir ngayon ng Kapuso actress at fashion icon ang kanyang beauty and wellness business na kanyang sinimulan sa gitna ng COVID-19 pandemic.
Sa kanyang latest vlog, ibinahagi ni Heart sa kanyang supporters and social media followers ang kanyang journey bilang Chief Executive Officer ng kanyang kumpanyang Pure Living.
Aniya, “So the pandemic hit. Obviously we’re still doing content and all of that. And I remember I was thinking, ‘Ano kayang puwede kong gawin?’
“And at the same time, parang naisip ko, now is not really the time to just sit pretty and post your photos,” pahayag ng misis ni Chiz Escudero.
Aniya, nais niyang karirin at bigyan ng sapat na atensiyon ang mundo ng entrepreneurship pero hindi lang para sa perang kikitain niya mula rito kundi naid din daw niyang mag-give back.
“I really wanted to do something to also give back, walang plastic, I’m really like that. Ever since before, ang daddy ko rin ganu’n.
“So iniisip ko, every time may nagtatanong sa akin ‘yung tao, ‘Paano ko ma-afford ‘yan?’ I wanted to have something, I wanted to have a life that not na pipilitin akong mag-share, but I wanted it to make sense to other people.
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“So I thought, ‘What can I do na alam kong solid na mag-e-excel ako, na kaya ko ‘yung ibigay din sa tao or people that are following me?’” dugtong pang chika ni Heart.
At dito na nga niya naisipan na iakyat na sa next level ang kanyang pagiging fashion icon at kakikayan — ang pagkakaroon ng sariling negosyo kung saan magagamit niya ang kanyang mga nalalaman.
“So how I can use all of these that I’ve created, all of what I’ve learned for the past 24 years and make it into a business and say okay, this is it.
“This is the time. I think I am fully equipped. It’s time to start a real business that just won’t profit me but profit other people,” sey ng aktres.
Sa pamamagitan daw ng kanyang beauty and wellness business, nais niyang gumawa ng impact sa mga tao kung paano nila dapat inaalagaan ang kanilang mga sarili.
“You have to glow and you have to shine even it’s an ukay-ukay outfit. You need to look good so you need to take care of yourself because at the end of the day kung ano man ang pinagdadaanan mo you have to put you first,” diin pa ni Heart.
Pagpapatuloy pa niya, “I understand business and I understand na kailangan niyo mag ROI (return on investment), shipment, supplier, mga taong kailangan mong bayaran, advertising, pag-edit mo ng video, lahat ‘yan you have to pay for that.
“But I didn’t want to be selfish, of course I needed to profit, to get ROI, return of investment, but I still want to come up with products that quality, top of the line, pinag-isipan, madami, hindi lang isa para pwede kayo mamili and I want it to be affordable.
“And at the same time I want to promote people to also work even at home, na kung wala kayong opportunities out there, I wanted to come up with a company that would give people opportunity because I am for that, I am for sharing but I am also for inspiring for people,” dagdag pang chika pa ng Kapuso star.
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