FDCP, DOH sanib-pwersa para sa Healthy Pilipinas Short Film Festival; 6 na pelikula ‘pasok sa banga’
Rodrigo Duterte, Ice Seguerra at Liza Dino
TULUY-TULOY ang mga makabuluhan at napapanahong proyekto ng Film Development Council of the Philippines (FDCP) hindi lang para sa movie industry kundi pa rin sa sambayanang Filipino.
Bilang bahagi ng pakikiisa sa malawakang kampanya ng Duterte administration para sa kalusugan ng bawat Filipino, ilulunsad ng FDCP katuwang ang Department of Health (DOH) ang Healthy Pilipinas Short Film Festival (HPSFF).
With the objective of promoting a healthier country, gaganapin nga sa darating na June 24 ang collaboration ng FDCP at DOH sa Shangri-La Plaza Red Carpet sa Ortigas.
Ibinandera ng FDCP ang proyektong ito sa members ng entertainment press sa naganap na virtual meet-up last June 7.
Healthy Pilipinas is a communication campaign spearheaded by the DOH which aims to encourage positive health habits among Filipinos especially toward the prevention and mitigation of the spread of diseases.
The national health department engaged with the FDCP beginning in 2021 to launch the HPSFF in recognition of the effectiveness and impact of short films in reaching a wider audience.
Sabi ni FDCP Chairperson and CEO Liza Diño, “Who would have thought that FDCP and DOH would champion together both of their advocacies in a way that is very relatable and very engaging to our audience.
“It’s amazing how being in lockdown has spurted creativity even in isolation. The film community stayed active with writing, story development, and preparing for the time that shoots and filming will be allowed again.
“We excitedly took this on as health has become a paramount concern for every person globally. It is the right time to harness the power of cinema and social media to communicate something relevant,” aniya pa.
Ayon naman kay Dra. Beverly Ho, DOH Concurrent Director ng Health Promotion Bureau, “We’re happy that this partnership was born because FDCP does the things we are unable to do, they help us raise awareness on the 7 Healthy Habits and of course, with the added benefit of featuring our homegrown talents in the film industry. We are very much excited about this initiative.”
Anim na filmmakers mula sa iba’t ibang panig ng Pilipinas ang naatasang gumawa at mag-produce ng pelikula (hindi hihigit sa 17 minutes each) tungkol sa iba’t ibang health issue.
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Pasok dito ang short film na “Ang Paboritong Pinggan ni Nanay” ni Carlo Enciso; “Catu Child’s Play” ni Julienne Ilagan; “Brand X” by Keith Deligero; “Llegada” by Ryanne Murci and Zurich; “Chan Life on Moon” ni Sheron Dayoc; at “Dito Ka Lang” ni Ice Seguerra.
The official in-person opening ceremony of the event and the world premiere of the six films will be on June 24, followed by online back-to-back screenings with talkback sessions opening for the public on June 25-26, 2022.
The following short films cover the Healthy Habits on fitness and nutrition, sustainable living, substance abuse prevention, mental health, safe sex, and safety measures.
Suportado rin ni DOH Sec. Francisco Duque III ang proyektong ito ng FDCP, “Sa pag-usbong ng new normal bunsod ng COVID-19 pandemic, ang pagtataguyod ng kalusugan at kaligtasan ay nararapat maging prayoridad sa bawat tahanan, workplace, paaralan at komunidad.
“Isang paraan upang maipa-abot ang mensahe na ito sa mga tao ay sa pamamagitan ng pelikula at media. Hangad ng ating adbokasiya ang masaya at malikhaing presentasyon ng mga pelikula na dekaledad at puno ng mga magagandang mensahe.
“Halina’t magsama-sama para ang bawat Pilipino ay maging malusog na mamamayan, para sa isang Healthy Pilipinas,” sabi ng Kalihim.
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