Donita Nose, Randy Santiago, K Brosas, Maja Salvador at Noel Comia
BUKOD sa mga bagong artist na ini-launch ng Cornerstone Management na tinawag nilang Gen C ay masaya ang Presidente at CEO ng kumpanya na si Erickson Raymundo dahil tuluy-tuloy ang partnership ng CS Studio, TV5 at Cignal Entertainment na nagsimula noong 2020.
Ang tagline ng CS ay, ‘‘To C Is To Believe.”
Oo nga, sa loob ng isang taon na partnership ng CS Studios at Cignal Entertainment ay apat na shows agad ang bumida at namayagpag hindi lang sa ratings kundi sa international recognition.
Sa isang interview kasama ang TV5 at Cignal Entertainment President at CEO, Robert P. Galang, idinetalye niya kung paano nagsimula ang tagumpay na ito.
“Our partnership with CS Studios started in 2020 when we pivoted TV5’s programming back to general entertainment and decided to open ourselves up to partnerships and collaborations with various content producers.
“There was a need to produce original content to build TV5’s entertainment program line-up, and we chose CS Studios as one of our key partners because of their known expertise in developing quality programs and access to creative talents and big-name celebrities,” aniya pa.
Dagdag pa ng TV executive, malaking bagay ang pagtutulungan ng CS Studios at Cignal Entertainment upang mas mapalakas ang reach ng mga nasabing programa.
“This partnership allows us to combine the expertise and resources of our organizations to come up with original and quality content that Filipino audiences want and enjoy, and to ensure they are easily accessible to viewers through widespread distribution across multiple platforms.
“Rather than building an in-house production team that’s likely to contain just a handful of experts, our collaboration allows us to tap more creative talents, experts and stars from CS Studios.
“While Cignal Entertainment focuses on programming, strategy, and business development, TV5 takes care of transmission and technical manpower, and CS handles content production.
“This has led to more efficiency in the utilization of resources and has generated positive results for Cignal Entertainment and TV5,” paliwanag pa niya.
Malaking bagay ang tiwala sa isa’t isa, kuwento ni Galang nang matanong kung ano ang ambag ng dalawang party sa content creation, “Cignal has been in the business of creating content for its pay TV platforms for many years now so it brings its content strategy, programming and business development prowess to intermix with TV5’s broadcast and technological capabilities, and Cornerstone’s production expertise and access to talents.
“Ultimately, our mutual goal is to provide relevant and high-quality content that will reach more Filipino households, and we are happy that this combination works.
“We recognize the value that our partners bring to the table and are judicious in dealing with each of them in a fair and equitable manner.
“All production partners pitch their concepts to our Programming Committee and their ideas are evaluated based on creative merit, brand affinity, and audience & revenue potential. Programs that pass the Committee’s standards are then slotted into the grid in accordance with the network’s programming strategy.”
Namamayagpag sa ratings game ng TV5 ang “Niña Niño” nina Maja Salvador at Noel Comia at ang reality show na “Sing Galing” nina K Brosas, Randy Santiago at Donita Nose with judges Dingdong Avanzado, Jessa Zaragoza, Ethel Booba at Rey Valera.
https://bandera.inquirer.net/280676/maja-sa-pagpapakasal-kay-rambo-ang-hinihiling-ko-po-talaga-sa-sambayanan-ay-ipagdasal-kami