FELIPE GOZON HABANG TINATANGGAP ANG DIAMOND CREATOR AWARD MULA SA YOUTUBE
KAPUSO Network celebrates another milestone as the GMA Entertainment channel recently surpassed 10 million subscribers on YouTube, thus joining an elite group of content creators in Southeast Asia that have also achieved such a feat.
Personal na tinanggap ni GMA Network Chairman and CEO Felipe Gozon kamakailan ang Diamond Creator Award mula sa YouTube.
Present din sa ceremonial turnover sina President and COO Gilberto Duavit, Jr.; Executive Committee Vice Chairman Joel Jimenez; Executive Vice President and CFO Felipe Yalong; GMA New Media, Inc. (NMI) President and COO Judd Gallares; at GMA NMI Senior Vice President and General Manager Dennis Caharian.
The Diamond Play Button was awarded by YouTube’s Southeast Asia Director of Content Partnerships and Business Development Vishal Sarin, and Content Partnerships Philippines Country Lead Pablo Mendoza.
Sa pamamagitan ng NMI, ang technology arm ng network, nakipag-collaborate ang GMA sa YouTube, ang YouTube Player for Publishers (“YT PfP”) noong 2017 kung saan nabigyan ng pagkakataon ang mga Kapuso viewers na mapanood ang mga GMA programs online.
“The partnership not only supports the anti-piracy efforts of GMA, but more significantly addresses the millennial video viewing habits that demand access to premium content when they want, wherever they may be. The YT PfP partnership was an enabler for GMA as it aided strategy for boosting YouTube views and hastening the acquisition of subscribers. It also allowed for a more robust content archive that used to only house show highlights, recaps, behind-the-scene videos, among others,” ani Gozon.
From only 1.6 million subscribers at the start of the YT PfP agreement in June 2017, this soared past 10 million in May this year. As of December, 2018, the GMA Network YouTube channel’s rank improved from being in the Top 200 in 2017 to being among the Top 50 worldwide.
“We are very gratified that GMA has reached quite an achievement and it is translated into about four times growth [in watch time] year-on-year so that’s enough reason for us to be really happy. This is the work of many people and they are all here as we receive this Diamond Creator Award,” sabi pa ni Gozon.
Ayon naman kay Sarin ng YT, “We congratulate GMA for growing their channel to more than 10 million subscribers. This is a great milestone as there are only five media networks in Southeast Asia that have received the Diamond Creator Award and GMA is one of them.”
Since its launch in November 2006, the GMA Entertainment channel now has 11.8 billion lifetime views. Total subscribers are currently at 11.1 million, a million more in a span of less than three months.
Other Kapuso YouTube channels include GMA News for daily video clips from the Network’s news programs, now with 4.1 million subscribers; GMA Public Affairs for documentaries, docudrama, and news magazine shows, now with 6.1 million subscribers; GMA Playlist for heartfelt song renditions from various Kapuso stars; GMA Playground for some of the Network’s child-friendly programs; and GMA Regional TV for the top stories from the regions.